UKNM: Re: BOUNCE uk-netmarketing

[Sam Michel]

At 11:56 22/10/98 +0100, Sajid Mohammed wrote:

>You may have heard of FlyCast (http://www.flycast.com) which is a neat

>technology which allows you to buy and sell banners online to other

>members of the FlyCast Network from your desktop. The nice thing about

>FlyCast is that you can buy a small amount of inventory to run test

>campaigns and measure effectiveness from other members, as well as

>dump any inventory that you want to get rid of quickly onto the

>market. You can also block advertisers that you don't want to sell to.


I've come across FlyCast before, haven't several other automated solutions

been less successful? Are any of the big media buying points making use of

these systems?


I wonder if most media buys are done through a small-ish network of

contacts at major sites, but this is probably a huge over-simplification.

Got me wondering though.



Toodle Pip


Sam

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