Re: UKNM: Online Media Buying/Selling..end of the personal touch?

[Steve Bowbrick]

This is the ultimate no-brainer. Networked computers are really really good

at trading. The low end - trade in banners - must be wholly automated soon

- not just surplus and distressed inventory. Sales people and buyers

replaced by dueling algorithms. Algorithms don't demand lunch breaks and

share options (except the really smart ones). Human contribution reduced to

setting policy for the bots and commercial issues. See the FCC's spectrum

auctions - three day no-human-intervention game theory tango. Wherever the

trade is simple and/or codifiable, where the group of potential traders is

known, where efficiency is an issue, where margins are tight - ROBOTS DO IT

BETTER!


s


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Steve Bowbrick                                    Webmedia Group

0171 292 5545                                       0468 257 570



http://www.webmedia.com/steve

stevewebmedia [dot] com (mailto:stevewebmedia [dot] com)

http://www.bowbrick.com - he's very advanced for his age...