Re: UKNM: Online Media Buying/Selling..end of the personal touch?

[Sam Michel]

At 12:14 22/10/98 +0100, Lee Rickler wrote:

>At 12:02 22/10/98 +0100, you wrote:

>>I wonder if most media buys are done through a small-ish network of

>>contacts at major sites, but this is probably a huge over-simplification.

>>Got me wondering though.

>

>Isn't inevitable that in the end it'll be just the big boys selling/ buying

>to/ from the other big boys ?

>

>	Lee


Not at all, there's always going to be clients who buy themselves,

particularly if they're small or medium sized companies who don't have a

large enough budget to retain an agency.


Toodle Pip


Sam

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