Re: UKNM: Wimps?

[Tim Hayward]

> >While people on this list are winging on

> >about the "impact" of such-and-such a piece of javascript, our counterparts

> >in the US are drawing up plans that result in soon-to-be ubiquitous

> >properties such as Amazon, Expedia, Excite, Yahoo, SixDegrees, AOL,

> >AltaVista, Planetall etc etc etc.


Reading this, I find myself, unbelievably sympathising with bankers and

venture capitalists.


What exactly are the criteria for 'Ubiquity'???. Some reasonable

majority of the 4 million people who have the equipment to log on going

to your portal to ignore some banners?


I could hit more eyeballs by opening my office window and weeing onto

Oxford St


Like a lot of us I spend half my life telling people in Ad agencies that

media are converging, fragmenting, niching, exploding and any number of

other buzzwords. The subtext is that big players in dinosaur media will

have their lunch eaten by smaller, lighter, more flexible units...


but, by MORE of them...


Lots more of them.


Two million ants can eat a gazelle much more efficiently than a lion. If

I had a budget for getting gazelles eaten then I'd be happy to give it

to ants. But, to mix the buggery out of my metaphors, none of the ants

should be expecting to be able to afford a Ferrari, a Soho office, or

anything more than half a dozen keen staff who'll work 36 hours a day

for 25p and a cold pizza.


If 'New Media' the way we are looking at it, had enough potential to

make an 'industry' in the UK, VCs would spot it like the pirhanas they

are. If it was even remotely finacially viable we'd have them all over

us like a cheap suit.


Isn't this what they call market forces?


Sorry. I'm having a bad day.


ENDRANT