UKNM: Tell-a-friend

[aajgray]

A tell-a-friend mechanism (like found at

http://www.uk.laterooms.com/eaf.php3?lang=eng ) has been proposed for a

client micro-site.  Client legal department has indicated that this cannot

proceed as a)the person receiving the email have not consented to their

email address being recorded and b)the email address could be personally

identifiable information if it was something like

bob [dot] jonesbritishairways [dot] com

, ie we know their name and where they work.


I need to go back into battle on this one.  My understanding is that a clear

privacy statement at the point of data collection indicating that the email

address would be used for the purposes of recommending the site only is

sufficient.  This could be combined with a similar statement on the

recommendation email. (both as per DMA guidelines on electronic commerce)


Any thoughts greatly appreciated.


Regards,


Andy Gray

--------------------

talk21 your FREE portable and private address on the net at

http://www.talk21.com



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