Re: UKNM: Tell-a-friend

[Alberts, Rob]

Yes, a Privacy Policy at point of data capture is necessary and needs go

further than you state with only a simple clause about recommendation, for

otherwise your data is virtually useless for any (further) purpose. The

policy needs tell users what you will do with the data you collect, who

accesses, secure, (etc).


Also, you need 2 opt-out (or opt-in boxes!) for recording the users choice

of whether (1)they wish to receive info of further offers from yourselves,

and (2)whether they wish to receive further offers from other carefully

selected third parties.


If you intend to do more than recommend the site to the recipient (unwise),

so you want to market to them, then you need direct recipient to Privacy

Policy, or give them same opt-out boxes. Though, really you should just

reassure recipient that they aren't added to any list - just link them to

visit the site.


But, surely the tell-a-friend mechanism shouldn't be vetoed.


Perhaps frustrating thing ultimately might be misuse...



Date: Mon, 2 Oct 2000 11:40:35 BST

From:

aajgraytalk21 [dot] com

Subject: UKNM: Tell-a-friend


A tell-a-friend mechanism (like found at

http://www.uk.laterooms.com/eaf.php3?lang=eng ) has been proposed for a

client micro-site.  Client legal department has indicated that this cannot

proceed as a)the person receiving the email have not consented to their

email address being recorded and b)the email address could be personally

identifiable information if it was something like

bob [dot] jonesbritishairways [dot] com

, ie we know their name and where they work.


I need to go back into battle on this one.  My understanding is that a clear

privacy statement at the point of data collection indicating that the email

address would be used for the purposes of recommending the site only is

sufficient.  This could be combined with a similar statement on the

recommendation email. (both as per DMA guidelines on electronic commerce)


Any thoughts greatly appreciated.


Regards,


Andy Gray

- --------------------

talk21 your FREE portable and private address on the net at

http://www.talk21.com



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