RE: UKNM: are .com domains necessary for startups?

[John Enser]

Got to have the .com - I know of at least one start up B2C that didn't have

the .com and was losing at least 10% of its traffic to people just guessing

or remembering wrong (they worked it out from the traffic stats on the

previously dormant .com before you ask).


and the consequence was a very expensive rebranding exercise.


Once you've got the .com, register a trade mark, which is invaluable in

reclaiming domain names from opportunists who go out registering every other

dot once your business takes off.


John

www.olswang.com


-----Original Message-----

From: Darren Baxter [

darrentelco4u [dot] net (mailto:darrentelco4u [dot] net)

]

Sent: Thursday, October 05, 2000 1:27 AM

To:

uk-netmarketingmail [dot] chinwag [dot] com

Subject: UKNM: are .com domains necessary for startups?



I know this was covered a while ago, but...


is there an advantage or disadvantage to having only a .co.uk or .net domain

name without the .com?


As dot coms have become established, more being registered daily, it's

becoming nearly impossible to come up with a snappy, memorable domain name.


I believe, ideally you should have a .com, .co.uk and a .net - but does it

really matter?


What does everyone think?


--

Darren Baxter



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