UKNM: Online marketing

[Christopher Lascelles]

We are currently reviewing our online marketing strategy and I would be very

grateful if someone can quickly give me a few pointers.  What factors should

I consider in an online marketing strategy apart from:


1. Banner ads

2. Affiliate programs

3. Search engine optimisation


and how should I measure response?


If anyone has even any very brief points, they would be much appreciated

before end of today!


Many thanks


Chris Lascelles



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