uk-netmarketing Archive
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| Subject: | Re: UKNM: Online marketing |
| From: | mark whitmore |
| Date: | Fri, 13 Oct 2000 18:45:13 +0100 |
Christopher
I recommend you add these to your list:
Online PR
Viral marketing
Links generation programmes
Promotions
I would also recommend that you get in place a good tracking system that
will allow you to track visitors from all these areas and to see how much
they spend on your site. This will allow you to refine your marketing spend
early on and to cut out wastage.
And don't forget offline marketing too!
-----Original Message-----
From: Christopher Lascelles <C [dot] Lascelles
Abcaz [dot] com>To: uknm
chinwag [dot] com <uknmchinwag [dot] com>Date: 12 October 2000 21:15
Subject: UKNM: Online marketing
>We are currently reviewing our online marketing strategy and I would be
very
>grateful if someone can quickly give me a few pointers. What factors
should
>I consider in an online marketing strategy apart from:
>
>1. Banner ads
>2. Affiliate programs
>3. Search engine optimisation
>
>and how should I measure response?
>
>If anyone has even any very brief points, they would be much appreciated
>before end of today!
>
>Many thanks
>
>Chris Lascelles
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