Re: UKNM: Link Dragon : problems with promotion

[Renee Binyon]

Simon


I faced exactly the same dilemma 2 months ago when we launched our site (www.inconet.com). We were concerned about using email lists, so tried conventional PR (press release in an envelope!) We figured it takes slightly more effort to bin an envelope than to hit the 'delete' key! It has worked really well for us - every time we get press coverage we get loads of new registrations. The problem is making sure the press release gets used! It helps to provide a really interesting, catchy or even controversial story about your site, preferably written by a professional PR person. I wondered how much work you have done in really focusing on your target markets - breaking them down into segments and researching readership of key publications - this would enable you to be like a 'heat-seeking missile' with your press releases. 


I'm also surprised your coverage in PC Pro didn't achieve results. How about getting a group of your existing users together, with the article, and asking them firstly if it's a magazine they read, and secondly what they thought of the article? Or you could do this as an online survey with a copy of the article. Just a suggestion.


The other area that's worked well for us is our own opt-in email newsletters - it's amazing how many subscribers forward these on to their friends and colleagues who then come to the site and join. We always see a surge in user registrations after a newsletter.


Good luck and best wishes,


Renee


Renee Binyon

Managing Director

INCONET.com

Tel: +44 (0) 1761 463306

Fax: +44 (0) 1761 463307

Email:

rsbinconet [dot] com

Find top quality project work, support and resources for independent consultants, freelancers and trainers on www.inconet.com


---- Original Message ----- 

  From: Simon Tew 

  To:

uk-netmarketingchinwag [dot] com

  Sent: 06 October 2000 22:38

  Subject: UKNM: Link Dragon : problems with promotion



  Hi All,


  Wondering if anyone can come up with some smart ideas to promote a web service.


  I've designed and developed a FREE online bookmark manager called Link Dragon, at <http://www.linkdragon.com> - without selling the service to you guys 'n gals too hard it allows you to access your web bookmarks from anywhere on the internet - very useful if you regularly use several computers or even just to backup your links.


[Sam says: msg chopped]


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