re: UKNM: Viral Marketing #2

[s krumholz]

alex,


i'm not sure if i am understanding the problem correctly. forgive me as

it's been a long week.


are you worried that too many people will sign up for the promotion? if so,

you need to set limits on the give-away. this means stating up front that

quanities are limited & restrictions apply.


how are you envisioning setting this up?


one campaign we did awarded extra points for those submitting addresses to

the database.


here's one to check out which i recently received from a friend of mine --


<snip>


Hi,


Have you heard about the Grab.com Billion Dollar contest?


I just played. You have to check it out!


Play now (free) and tell me what you think.


Go here:

http://grab.com


<unsnip>


you can go through the route and see how it works. it's US based and you'd

have to see what the UK rules are.


cheers,


sally


Date: Tue, 17 Oct 2000 22:47:49 +0100

From: "Alex Bainbridge" <

alex [dot] bainbridgefirst48 [dot] com

>

Subject: UKNM: Viral Marketing #2


Hi all,


We are at the early stages of setting up a viral marketing idea.


Our problem is that we only have a small budget for this kind of promotion -

but we want to give it a go.


We are a adventure & backpacking travel tour operator - and want to give a

tour away for a specific viral campaign - our problem is that lots of people

might end up wanting it - and could probably come up with a way of signing

lots of people up (or whatever is required virally) - and we could lose out.


Anyone any "too much success" stories for viral marketing?


regards


alex bainbridge

http://www.first48.com



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