Re: Re UKNM: Linking to sites

[Simon Heywood]

Yup. and it's not just the competition. They will at least read your pages.

It's sure as hell that the first person to contact you after you put up a

new site is someone trying to sell you something... and since they are the

first they won't have read your pages either. The last people to make the

time on their own initiative will be customers and prospects.  It's no

different to other promotion in this respect.  I agree that you should

either let it go or use passwords and then move on to getting the intended

audience to see the pages...


I do believe that people don't use enough deep linking to their own sites.

Once some prospect or customer knows of your company they are unlikely to be

interested in the top pages.  They will have a special interest focus of

their own.  It's nice when the site remembers you and does this for you but

it is an expensive feature to create and maintain and it could be less

costly, more effective and personal if a salesperson takes the trouble to

find out about your business and drop you an email or a letter with the

exact deep-linked URL which is relevant to you.


I wonder if sales people generally are encouraged to do enough to use their

own web site pages as a customer care and prospecting tool.  Is it time for

a salesman joke?


Simon


----- Original Message -----

From: "Jeremy Spiller" <

jembluemoon [dot] ftech [dot] co [dot] uk

>

To: <

uk-netmarketingchinwag [dot] com

>

Sent: 20 October 2000 09:50

Subject: Re: Re UKNM: Linking to sites



> Isn't 'linking to sites' what the web is all about. This reminds me of the

> person who once said to me 'I'd like to build a site (open) but I don't

want

> my competitors to see it.' Pardon.

>

> If you build a site (open) then people will link to it (hopefully),

millions

> will come to it (hopefully), millions will read what's on it (hopefully)

and

> that's good.

>

> If this isn't wanted then password protect it or part of it, or put it on

> your intranet or your extranet or something.

>

> The whole thing about 'deep-linking' is confusing as well. Many sites may

> have many home pages which are cross-linked, or pages may be distributed

> throughout servers across the globe, mirrored, or similar. At the end of

the

> day what is the 'home page' and where is it?.  The 'home page' of the

group,

> a division, a company, a product or whatever? Sounds to me like regulation

> trying to be put into place by people who know little about the medium

> they're trying to regulate. Now where have I heard of that before? <grin>.

>

> Jem

>

> -------------------------------------------------------------

>

> Jeremy Spiller

> t: 01903 883426

> f: 01903 885726

> m: 0958 403503

>

e: jembluemoon [dot] ftech [dot] co [dot] uk

> yac: 07092045125

> icq: 93799090

>

> -------------------------------------------------------------



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