RE: UKNM: Usage statistics - the truth?

[John Bishop]

Check out the ABC//electronic Associate Subscribers on their website. I

think they include companies who want to be able to provide industry

compliant numbers. We spoke to most commonly used log analysis companies and

went for HitList who are an ABC//electronic subscriber and who are claiming

they have a beta version of a compliant log analysis tool. I also think the

problem is that most software products can be configured how you want - eg

in Webtrends all you need to do to quadruple your traffic (at least) is

include .jpg as a valid file type - until the configuration can be made

tamperproof there is no way that it can be relied on. I'm sure we'll get

there one day...........


John Bishop



-----Original Message-----

From:

ownerchinwag [dot] com

 [

ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On

 Behalf Of Piers

Beckley

Sent: 25 October 2000 13:52

To:

uknmchinwag [dot] com

Subject: RE: UKNM: Usage statistics - the truth?



> Date: Tue, 24 Oct 2000 16:30:32 +0100

>

From: "Jon Curnow" <joncurnow [dot] org>

> Subject: Re: UKNM: Usage statistics - the truth?

>

>

> 2) Can't anybody, anywhere in the world, with the right

> software perform log

> analysis?  If the apprioraite industry standards exist then

> surely your

> choice of log analysis provider comes down to old fashioned

> things like

> service and not down to being the only provider in the market.


The whole "analysis" feature is where it falls down. Logfiles are an

excellent tool for certain types of info, but the number of people who

realise what you can/can't find out from logfiles are few and far between.

ABC //electronic are now moving towards codifying some industry standards -

but only the first steps have been taken, there are still many more to go.


There are a couple of standards upon which you can base your analyses (Page

Impressions, Unique Hosts) - to my knowledge, that's it.


Piers



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