RE: UKNM: Usage statistics - the truth?

[Piers Beckley]

> Date: Tue, 24 Oct 2000 16:30:32 +0100

>

From: "Jon Curnow" <joncurnow [dot] org>

> Subject: Re: UKNM: Usage statistics - the truth?

>

>

> 2) Can't anybody, anywhere in the world, with the right

> software perform log

> analysis?  If the apprioraite industry standards exist then

> surely your

> choice of log analysis provider comes down to old fashioned

> things like

> service and not down to being the only provider in the market.


The whole "analysis" feature is where it falls down. Logfiles are an

excellent tool for certain types of info, but the number of people who

realise what you can/can't find out from logfiles are few and far between.

ABC //electronic are now moving towards codifying some industry standards -

but only the first steps have been taken, there are still many more to go.


There are a couple of standards upon which you can base your analyses (Page

Impressions, Unique Hosts) - to my knowledge, that's it.


Piers



This e-mail, and any attachment, is confidential. If you have received it in

error, please delete it from your system, do not use or disclose the

information in any way, and notify me immediately. The contents of this

message may contain personal views which are not the views of the BBC,

unless specifically stated.



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

 looking for useful books about the new media biz?

 check out the UKNM books page for some suggestions:

 http://www.chinwag.com/uk-netmarketing/books.shtml

 Email suggestions to:

helpchinwag [dot] com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com