RE: UKNM: Loyalty points

[Sanjay Mazumder]

I think the general thing is that its only worth it if you make many

repeat purchases.  That's why Tesco, Sainsburys etc have been so

successful with their loyalty cards, since we all have to buy food all

the time.


On the other hand credit card loyalty points are completely useless -

hence the success of cash back cards from Alliance&Leicester, Amex Blue

and now Morgan Stanley Dean Witter.


Loyalty on the net is another level - sites must drive loyalty to

generate repeat visits and repeat purchases.  How this is done is not

yet clear.  Maybe loyalty should be in the form of 'cash back' or 'money

off' idea.




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> -----Original Message-----

>

From: Alex Waddington [SMTP:alexwmail [dot] paragon [dot] co [dot] uk]

> Sent:	08 September 1999 12:34

>

To: uk-netmarketingchinwag [dot] com

> Subject:	UKNM: Loyalty points

> 

> Hi everyone

> 

> Regarding loyalty schemes such as surfmiles and beenz, has anyone had

> any

> experience of these. Are they worth joining? In principle, it seems

> very

> similar to airmiles, but if you're poor like me (sob, sob) it takes

> you

> ages to collect enough points to do anything. I know you can collect

> small

> gifts, but are these really worth giving your personal details up for?

> 

> rgds

> 

> Alex

> 

> -------------------------------------------

> -------------------------------------------

> 

> J Alexander (Alex) Waddington

> Staff Writer

> Practical Internet

> (72.6 per cent sales increase in first six months of 1999)

> 

> "The hippest title to be seen with" - The Times, 18 Aug 1999.

> 

> http://www.paragon.co.uk/pi

> 

> 

>

email: alexwparagon [dot] co [dot] uk

> 

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> 

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