RE: UKNM: Loyalty points

[Lee Rickler]

On djindex.com we have a great loyalty scheme.


Return to the site often and you will get free fun, enjoyment, fresh sounds, information .... yadda yadda .... Call me old fashioned but isnt that what it's all about ?


Lee

---------- Original Message ----------------------------------

From: Sanjay Mazumder <

sanjay-mazumdercredo-group [dot] com

>

Reply-To:

uk-netmarketingchinwag [dot] com

Date: Wed, 8 Sep 1999 13:17:55 +0100 


>I think the general thing is that its only worth it if you make many

repeat purchases.  That's why Tesco, Sainsburys etc have been so

successful with their loyalty cards, since we all have to buy food all

the time.


On the other hand credit card loyalty points are completely useless -

hence the success of cash back cards from Alliance&Leicester, Amex Blue

and now Morgan Stanley Dean Witter.


Loyalty on the net is another level - sites must drive loyalty to

generate repeat visits and repeat purchases.  How this is done is not

yet clear.  Maybe loyalty should be in the form of 'cash back' or 'money

off' idea.




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