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Subject: Re: UKNM: viral marketing
From: Siobhan McVeigh
Date: Fri, 17 Sep 1999 10:08:34 +0100

there was the ckone campaign earlier this year where you got emails from
different characters - like a soap opera but delivered by email - spread by
word of email
:) s

Charles Linn wrote:

> Does anyone on the list have any experience of 'viral marketing'
> apparently a hackneyed phrase and yet one I am unfamiliar with. Big in
> the states so I hear. For those of you also unfamiliar with the term,
> we are talking about e-mail based 'tell your friends' schemes.
> Any examples of where this has successfully run? I have been given the
> example of the US impeachment proceedings and the campaign to oppose it,
> but I was wondering if anyone knew of anything a little closer to home?
> Cheers
> Chas
> --
> Chas Linn
> Web Producer
> Friends of the Earth
> www.foe.co.uk

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  UKNM: viral marketing, Charles Linn

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