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Subject: UKNM: viral marketing
From: Charles Linn
Date: Thu, 16 Sep 1999 16:50:21 +0100

Does anyone on the list have any experience of 'viral marketing'
apparently a hackneyed phrase and yet one I am unfamiliar with. Big in
the states so I hear. For those of you also unfamiliar with the term,
we are talking about e-mail based 'tell your friends' schemes.

Any examples of where this has successfully run? I have been given the
example of the US impeachment proceedings and the campaign to oppose it,
but I was wondering if anyone knew of anything a little closer to home?


Chas Linn
Web Producer
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  Re: UKNM: viral marketing, Sam Michel
  Re: UKNM: viral marketing, Siobhan McVeigh
  Re: UKNM: viral marketing, Nabil Shabka
  Re: UKNM: viral marketing, Paul Douglas

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