UKNM: viral marketing

[Charles Linn]

Does anyone on the list have any experience of 'viral marketing'

apparently a hackneyed phrase and yet one I am unfamiliar with.  Big in

the states so I hear.  For those of you also unfamiliar with the term,

we are talking about e-mail based 'tell your friends' schemes.


Any examples of where this has successfully run?  I have been given the

example of the US impeachment proceedings and the campaign to oppose it,

but I was wondering if anyone knew of anything a little closer to home?


Cheers


Chas

-- 

Chas Linn

Web Producer

Friends of the Earth 

www.foe.co.uk 

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