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Subject: Re: UKNM: viral marketing
From: Sam Michel
Date: Fri, 17 Sep 1999 10:50:41 +0100

Guinness' Rugby World Cup campaign is an excellent example of this. I
particularly like the fact they're sending out "real world" incentives on
that fit the overall marketing campaign so well. Check out:


At 10:26 16/09/99 +0100, you wrote:
>Does anyone on the list have any experience of 'viral marketing'
>apparently a hackneyed phrase and yet one I am unfamiliar with. Big in
>the states so I hear. For those of you also unfamiliar with the term,
>we are talking about e-mail based 'tell your friends' schemes.
>Any examples of where this has successfully run? I have been given the
>example of the US impeachment proceedings and the campaign to oppose it,
>but I was wondering if anyone knew of anything a little closer to home?
>Chas Linn
>Web Producer
>Friends of the Earth

Toodle Pip


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  UKNM: viral marketing, Charles Linn

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