Re: UKNM: The truth about the value of Coke's brand

[Lois Grayson]

Interesting additional point (IMHO) about the power of Coke as a brand; it

was so immediately powerful it changed the image of Father Christmas; he

appeared in up until late Victorian times as a kind of green/brown garbed

woodman type character until Coke created the red/white bearded jolly rotund

chap that's now our traditional image. All with one simple ad! That's why

Coke's Christmas campaigns exude so much confidence.


Cynics might say that they no longer believe in branding (or Father

Christmas) but that's just so much urban edge shit - a fashionable position

assumed for effect rather than a deeply held opinion. Or so I reckon.


Lois


----- Original Message -----

From: <

aajgraytalk21 [dot] com

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To: <

uk-netmarketingchinwag [dot] com

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Sent: Wednesday, September 06, 2000 10:56 AM

Subject: Re: UKNM: The truth about the value of Coke's brand



> My preference is also for Pepsi (Max) and the good hit of caffiene it

offers

> when the mid-afternoon yawn sets in.

>

> My point is, that irrespective of branding, cola is more or less the same

> product(plus or minus numerous artificial additives & sweeteners) but it

> certainly helps that IT IS ADDICTIVE!

>

> It's been five days since I gave up the Pepsi Max and I've only just got

> over the headaches.  Please drop this topic as I'm sorely tempted to grab

a

> nice cold can to relieve symptoms of the other addiction I succumbed to

last

> night...

>

> Personally, I think Coke has succeeded beyond the qualities of it's brand

> and product through it's ability to tie up distribution channels.  It's no

> so bad here but in many countries it's a real effort finding a can of

Pepsi

> in shops with Coke painted all over them and fridges (kindly) supplied by

> Coke. I won't even mention postmix in pubs...

>

> Who said I couldn't add someting intelligent to the list?

>

> Andy Gray

>

> From: Robin Edwards <robinclockworx [dot] co [dot] uk>

> >

> > For the record I prefer Pepsi, in both taste and brand.

> >

> >But do you, Robin, or are you just responding to the youth image

> >successfully put out by Pepsi via music sponsorship, etc? ;-)



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