Re: UKNM: The truth about the value of Coke's brand

[Sam Carrington]

AFAIK the "Red and white father Christmas invented by Coke" myth is

exactly that - the viral power of the message behind the myth being such

that you have believe the story, and re-reported it as fact. I could be

talking rubbish of course. I think the image of father Christmas also

has a lot to do with pagan symbolism, Fly Agaric mushrooms and lots of

other things I know nothing about.


Lois Grayson wrote:

>

> Interesting additional point (IMHO) about the power of Coke as a brand; it

> was so immediately powerful it changed the image of Father Christmas; he

> appeared in up until late Victorian times as a kind of green/brown garbed

> woodman type character until Coke created the red/white bearded jolly

rotund

> chap that's now our traditional image. All with one simple ad! That's why

> Coke's Christmas campaigns exude so much confidence.

>

> Cynics might say that they no longer believe in branding (or Father

> Christmas) but that's just so much urban edge shit - a fashionable

position

> assumed for effect rather than a deeply held opinion. Or so I reckon.

>

> Lois

--

    sam carrington  //  senior web developer  //  sensei.co.uk



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