Re: UKNM: The truth about the value of Coke's brand

[will rowan]

Sam, I wish it weren't so, but Mark Prendegrast's 'For God Country and Coca

Cola'  (an unauthorised but authoritative history of the company, see pp181)

cites 1931 ads by Sunny Sundblom as the origin of a coca cola red santa.


How long before Ferrari red turns into Marlboro red?


Sam Carrington wrote:


> AFAIK the "Red and white father Christmas invented by Coke" myth is

> exactly that - the viral power of the message behind the myth being such

> that you have believe the story, and re-reported it as fact. I could be

> talking rubbish of course. I think the image of father Christmas also

> has a lot to do with pagan symbolism, Fly Agaric mushrooms and lots of

> other things I know nothing about.

>

> Lois Grayson wrote:

> >

> > Interesting additional point (IMHO) about the power of Coke as a brand;

it

> > was so immediately powerful it changed the image of Father Christmas; he

> > appeared in up until late Victorian times as a kind of green/brown

garbed

> > woodman type character until Coke created the red/white bearded jolly

> rotund

> > chap that's now our traditional image. All with one simple ad! That's

why

> > Coke's Christmas campaigns exude so much confidence.

> >

> > Cynics might say that they no longer believe in branding (or Father

> > Christmas) but that's just so much urban edge shit - a fashionable

> position

> > assumed for effect rather than a deeply held opinion. Or so I reckon.

> >

> > Lois

> --

>     sam carrington  //  senior web developer  //  sensei.co.uk

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