Re: UKNM: The truth about Santa Claus?

[Sam Carrington]

err ... sorry to quote web sources, I know about their notorious

unreliability...


http://www.snopes.com/cokelore/santa.htm


it includes references from 1863, 1881 and others which all express the

elements of the archetypal santa claus garb and myths... However I do

acknowledge that the coca-cola campaign may have done much to influence

our current perception of Santa, however it was not conjoured from

mid-air, rather it did what many acts of cultural appropriation have

done and based its myth on ideas extant at the time. Sort of follows

from Christians borrowing native deities and incorporating them into

ceremonies in South America, or the European practice of building

churches on pagan sites...


http://www.religioustolerance.org/santa.htm


Also tallies with the red and white trim outfit emerging in the 20's and

the coke campaign in the 30's. But yes there are also plenty of quotable

sources out there which will tie the contemporary garb of Santa solely

with his 1931 C-C co incarnation, both pro and anti C-C, all serving to

perpetuate what I still wish was a myth. Now I wonder what I'm getting

for Christmas this year... It aint gonna be coca-cola...


Quite what this has to do with UKNM I dunno, I kinda slipped off topic,

for which plz forgive me!


will rowan wrote:

>

> Sam, I wish it weren't so, but Mark Prendegrast's 'For God Country and

Coca

> Cola'  (an unauthorised but authoritative history of the company, see

pp181)

> cites 1931 ads by Sunny Sundblom as the origin of a coca cola red santa.

>

> How long before Ferrari red turns into Marlboro red?

>


--

    sam carrington  //  senior web developer  //  sensei.co.uk



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