Re: UKNM: RE: The Institute of Direct Marketing

[will rowan]

Roger,


Can you substantiate your opinion?


> "They didn't get it in the first place"


IDM have been running internet/ ecommerce courses for over 3 years now.

IDM is an independent commercial company, and to some extent demand led. The

IDM's course programme may not therefore reflect whether or not they 'get

it'

How many people were running non technical internet courses before 1997?


If actions speak louder than words, try booking a course at the CIM's

website.

The IDM has offered online course booking for 2 years. I'm not suggesting

that

IDM is a radical innovator on the bleeding edge of the net economy, but nor

are

they backward.


> "I am always struck by the way some direct mail people

> think that an email is a letter by another name."


True - some people think e mail is post without the stamp. It's an entirely

different communications medium, with its own creative  & logistical

challenges.

But it would be wrong to assume & imply that the IDM thinks the same way.


<Interest declared - I run e commerce & email training programmes for the

IDM

/>


Will Rowan


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