RE: UKNM: Html vs text

[Leslie Bunder]

well, if your newsletter is running to more than 100k in size, you seriously

need to trim it down especially for those on dial up connections...


really anything above it, what is the point, if you can't say your message

clearly and quickly...then given the amount of e-mails most people get, your

message will be lost in the in-tray....


With a dial-up connection I prefer text e-mail messages as often when there

are images, it does take longer for them to display in an HTML e-mail and

also everyone I get an HTML e-mail and read it off-line, then my dial-up

connection wants to dial up to display the missing images!


Only guidelines you need to know to make an e-mail interesting is:


1. Keep it focused to the needs of the user


2. Keep it focused to the needs of the user


3. Keep it focused to the needs of the user



In other words, just keep it focused and don't go off in a tangent...And

give them a compelling reason why the shoould read what you've got. make the

e-mail have some value...


Leslie


------------------------------------------------------------

Leslie Bunder, Content Partner Manager

Entranet

Email:

Leslie [dot] Bunderentranet [dot] co [dot] uk

Tel:	07799 710831

Web:    www.entranet.co.uk


------------------------------------------------------------------------


-----Original Message-----

From: Nick Horley [

nick [dot] horleyvirgin [dot] net (mailto:nick [dot] horleyvirgin [dot] net)

]

Sent: 25 September 2000 10:21

To: uknm

Subject: UKNM: Html vs text


What's the current thinking on the old question of html vs text for opt-in

email newsletters in B2B? I have many stupid questions, e.g. what percentage

of business users can't read html? How many of them choose html when given

the choice? Are there any guidelines for making a text newsletter appealing?

And is there anything you have to do to ensure that a text email isn't

blocked by a firewall - e.g. keep it below a certain length?


TIA,


Nick



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