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Subject: UKNM: Html vs text
From: Nick Horley
Date: Mon, 25 Sep 2000 11:03:04 +0100

What's the current thinking on the old question of html vs text for opt-in
email newsletters in B2B? I have many stupid questions, e.g. what percentage
of business users can't read html? How many of them choose html when given
the choice? Are there any guidelines for making a text newsletter appealing?
And is there anything you have to do to ensure that a text email isn't
blocked by a firewall - e.g. keep it below a certain length?



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