UKNM: Html vs text

[Nick Horley]

What's the current thinking on the old question of html vs text for opt-in

email newsletters in B2B? I have many stupid questions, e.g. what percentage

of business users can't read html? How many of them choose html when given

the choice? Are there any guidelines for making a text newsletter appealing?

And is there anything you have to do to ensure that a text email isn't

blocked by a firewall - e.g. keep it below a certain length?


TIA,


Nick



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