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Subject: RE: UKNM: Banner Ads (was Search Engines)
From: Severina Publications
Date: Thu, 28 Sep 2000 15:42:59 +0100


We buy and sell banner ads for a number of clients, and as ever, it depends
on the creative.

I know of one customer who bought a �100 campaign and sold �15,000 of DVDs
(clickthru ration was 64.something %)

I also know of a customer spending �2000 a month for less than 500 visitors,
who is perfectly happy with the brand awareness he is creating.

Banner advertising is never going to be the be all and end all of online
marketing that it maybe once was, but it still has it's place in conjunction
with other forms of promotion


Nikki Pilkington
20,000 banner impressions for only �60?
On UK sites only?
Targeted and timed?
Oh Yes! http://www.severina.co.uk/bannerorder.htm

-----Original Message-----
From: owneratchinwag [dot] com [owneratchinwag [dot] com]On">mailto:owneratchinwag [dot] com]On Behalf Of Ray
Sent: 27 September 2000 11:36
To: uk-netmarketingatchinwag [dot] com
Subject: Re: UKNM: Banner Ads (was Search Engines)

From: Chris Meachin <cmeachinatagency [dot] com> said:

> As I said quite explicitly before, I have not been involved in any banner
> campaigns at AGENCY.COM, and am therefore not prepared to second-guess
> value.

I suppose when you work for a big glamour house like yours, the desks are so
far apart that you never get to talk to anyone. And it is cruel of me to try
to help you dig yourself in any further with your employers, so I will

[Sam says: msg chopped]

looking for useful books about the new media biz?
check out the UKNM books page for some suggestions:
Email suggestions to: helpatchinwag [dot] com
To unsubscribe or change your list settings go to
http://www.chinwag.com/uk-netmarketing or helpatchinwag [dot] com

  Re: UKNM: Banner Ads (was Search Engines, Ray Taylor

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