viralmonitor Archive

Ladies and Gentlemen,

Pan Macmillan commissioned us to promote Fifty Sheds of Grey, a parody on EL
James' trilogy Fifty Shades of Grey.

 

Fifty Sheds of Grey tells the story of one man's struggle against a tide of
tempestuous, erotic desire and of the greatest love of all: the love between
a man and his shed. 

 

Our digital PR and social media strategy helped to get influential online
communities talking about the book, and attract online media coverage
including Mail online, Cosmopolitan online, Zoo online and The Independent
online. We also monitored global online conversation around Fifty Shades of
Grey to ensure that the most influential online communities and fansites
were talking about the book. 

 

Our social media strategy helped the official @50ShedsofGrey Twitter page to
increase followers to almost 100,000 which helped to build a fanbase around
the book. We even managed to get The Fifty Shades of Grey author to tweet
about the parody. 

 

Click here to read more about the campaign and to follow Fifty Sheds of Grey
on Twitter.

http://bit.ly/XNzI1Q 

 

Over and out.

 

Harry

 

Harry Cymbler

Founder

Hot Cherry

Digital PR + social media since 2001

www.hotcherry.co.uk    

www.facebook.com/hotcherrydigital   

www.twitter.com/harryhotcherry 

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