confidence index

Market confidence falls again but doesn't plummet

September was a pretty painful month for the Digital Pulse, Chinwag's confidence index for the digital sector. Industry confidence took an almighty whack, so with baited breath and more than a little trepidation, the numbers were crunched for October’s Digital Pulse.

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Digital gets the jitters: market and employment confidence shakey

Confidence across the digital sector plunged in September. Chinwag's Digital Pulse, a monthly confidence index for the digital industry, experienced the biggest single month fall (since its inception) of 7.5%. The Digital Pulse has been falling gradually over the last few months, with a slight uplift during the Summer, but this is the first sign of the chills affecting the wider economy may hit Internet businesses hard.

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Digital Pulse for September 2008

Digital Pulse indices
Digital Pulse: 
112.4
Current Index: 
117
6 month Index: 
113.3
Employment Index: 
119.3
Move Jobs Index: 
122.9
Salary Index: 
89.4
Current Confidence Index: 
108.6
Future Confidence Index: 
118.1
A sharp intake of breath underscores the analysis of this Digital Pulse. The index has been falling slowly for the last few months but the global financial turmoil is clearly affecting the digital sector. The  overall index is down 7.5% this month, but the real wobbles are in current market confidence which has plunged by 9.4% between August and September.

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Mobile and online publishing feeling the crunch

‘BANK CRASH PROFIT FEARS’ yelled the headline on the Evening Standard news-stand as I passed by the newsagents at lunchtime today.

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Digital Pulse Analysis April-June 2008

Topic: 
marketing
recruitment
Publisher: 

Background

Digital Pulse is a confidence index for the digital industry, reflecting the degree of optimism or pessimism that people working in digital media feel about the industry. It is designed to find out how industry professionals are feeling, how they perceive the current digital business climate, salary conditions and their views on what it’ll be like in 6 months time.

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Digital Pulse for June 2008

Digital Pulse indices
Digital Pulse: 
123
Current Index: 
128.8
6 month Index: 
120.9
Employment Index: 
134.3
Move Jobs Index: 
131.4
Salary Index: 
99.7
Current Confidence Index: 
120.9
Future Confidence Index: 
126.1

June’s results showed an overall increase in market confidence from May, coming in at 123.0 (up 1.4%). While specific confidence in current market conditions continued to slide - as did faith in the economic environment in six months time - the overall index reflecting sentiment about conditions in the future increased, up to 126.1 (up 4.4% on

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Digital Pulse for May 2008

Digital Pulse indices
Digital Pulse: 
121.26
Current Index: 
137.83
6 month Index: 
129.28
Employment Index: 
138.49
Move Jobs Index: 
112.34
Salary Index: 
88.82
Current Confidence Index: 
121.71
Future Confidence Index: 
120.81

May's results show another fall in overall confidence - a drop in the Digital Pulse of 3.87%. However confidence in future conditions, 6 months from now, has fallen less, by only 2.5%.

From the figures, it could be tempting to conclude that feelings within the digital sector are on the slide but the index of future conditions may point to some light at the end of the tunnel. Although it's dropped, the figure is quite low and may indicate a general slowing of business rather than a race towards the edge of a cliff. Let's hope so!

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The first 88 days of Digital Pulse

88 days ago, Chinwag launched the Digital Pulse, a confidence index for the digital industry.

Why did we do it? What's happened so far?

Early days...

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Digital Pulse - April 2008

Digital Pulse indices
Digital Pulse: 
125.5
Current Index: 
142.1
6 month Index: 
131.6
Employment Index: 
142.1
Move Jobs Index: 
116.1
Salary Index: 
95.6
Current Confidence Index: 
126.6
Future Confidence Index: 
123.9

The method for calculating the Digital Pulse has been adjusted to give a more accurate reflection of the industry's confidence, based on feedback from March's results. Using this new algorithm for both March and April's results, confidence dropped 2.5%, with most of the other indices showing small drops in confidence.

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Digital Pulse Analysis March 2008

Topic: 
marketing
recruitment
Publisher: 

Background

Digital Pulse is a confidence index for the digital industry. It is designed to find out how industry professionals are feeling, how they perceive the current business climate, salary conditions and their views on what it’ll be like in 6 months time.

Each month, Chinwag will poll its community, made up of practitioners working across the digital industries, to create a barometer of attitudes and confidence.

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Industry confidence, shaken and stirred?

Too early to say? Despite the doom and gloom being espoused by the traditional media, there's few signs (yet, thankfully) of the digital sector catching the jitters. From informal chats, it appears that watch and wait is the order of the day.

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