ecommerce expo

Following successful outings at Internet World and ad:tech London earlier this year, Chinwag Live went on tour again in October, this time to the Ecommerce Expo at London's Olympia.

The session itself was rammed to the gills, with some of the more enterprising attendees sneaking in round the back. The panel tackled the practical side of realising ROI from social media, a topic which clearly resonated with the show's audience.

The panel chaired by digital strategy consultant and former Revolution editor, Philip Buxton featured Alex Burmaster, European Internet Analyst from Nielsen Online, Robin Grant, Founder & Managing Director from We Are Social, Ankur Shah, Co-founder from Techlightenment, Stuart Bruce, Founder & Managing Director from Wolfstar and Helen Lawrence, Social Media Planner from Dare.