- Step-by-Step Instructions from beginning to end of lead generation campaigns
- Over 150 Real-life Case Studies, tactics, how-tos
- 60 Stats, Data Charts and eyetracking heatmaps
- 158 creative samples
- Download the Executive Summary
Improve Your Results (And the quality of your leads)
Since
the year 2000, B-to-B marketing has undergone dramatic changes – in
strategy, budget, measurement, philosophy, and tactics. Today B-B
marketers have largely taken over the role of lead qualification,