Workshop: Effective online lead generation

Event Info

Wed 1 Dec, 2010 from 9:30am - 5:30pm
etc Venues
Hatton Garden
London, EC1N, UK (Map)
Cost: £395+VAT per person (normal price £495+VAT per person, you save £100)


Lead generation has always been a key part of your role and in the current economic climate it's proving to be one of the most cost-effective channels. But are you making the most of its potential? For example, are you using search marketing in the most cost-effective way?  How can you best use other online channels to generate relevant traffic and therefore leads?

Attend this full day workshop and gain an in-depth understanding into the latest best practice advice and case studies on online lead generation.  Topics covered include:

  • Defining a lead and online lead scoring
  • Managing the process of lead management
  • Leveraging content to pull relevant traffic to your site
  • Maximising digital marketing channels to gain the best ROI
  • Integrating online lead generation and your offline campaigns

By attending this workshop you'll learn how to:

  • Integrate both on-line and off-line channels so that you have an effective marketing strategy to maximise ROI
  • Generate more relevant traffic to your website through:
    - Optimisation of your content and effective use of your PPC budget - save money
    -Other online channels including: third party email and content service providers, webinars and webcasts, online advertising, online events, social media and other partnerships
  • Improve your website's proposition, processes and data capture techniques so that you generate better quality leads
  • Develop stronger relations with your sales team by providing them with better qualified leads

Who should attend?
This workshop is essential for those responsible for lead generation activities, both client and agency side, including heads of marketing, marketing managers, marketing executives, account managers, account executives, content marketing specialists and digital marketing specialists.


9.00am: Registration and refreshments

9.30am: What is a lead?  From defining a B2B lead to online lead scoring, have you got it right?

10.15: Content marketing - how to leverage your existing content to draw/pull people to your site and get leads

11.00: 11.30 - Break

11.30: Avoiding the black hole - Lead management, people and technology

12.30: Interactive session with attendees

12.30: Lunch

14.00: Interactive session with the attendees: looking at the delegates online presence and current SEM strategy

15.00: Social media and lead generation - does it work for B2B?

15.30: Break

16.00: E-media - are your emails maximised for lead conversion a step by step guide to increasing your ROI, with case study

16.30: Integration into your offline campaigns

17.00: Summary and conclude the day


Javascript is required to view this map.


Email / 0207 438 1379