London

This is a guestblog by Beckie Stravers / Social Media Week.

Ollie Lloyd of @gbchefs started off the discussion on the social business of food driving home the basic 3 rules of social strategy. Make it look good, make it worthy of sharing, and start a conversation! With special emphasis on the “looking good” part. Spend money on great design, there is no place for average images in the social medium. However, remember that a good food image (or any image for that matter) is created with love. Not food stylists.

Great British Chefs also emphasised dedicating time and experimenting in trendy or fridge social efforts, but be prepared to fail. GBChefs saw an oppotunity with Google+ to host live cooking demonstrations paired with G+ hangouts. This risk ended up paying off as GBChefs outlines greater follower numbers on G+ than Facebook. Though their Facebook insights are nothing to sneeze at, quoting an average of 400 engagements per post 3-4 times per day.

SMWLDN is holding its first Fashion Day, kindly supported by Nokia, on Thurs 27 Sept from 9am-6:30pm at the Sport, Entertainment & Cultural Hub @ Engine.

Fashion Day, powered by Nokia, takes an in-depth look at the impact of social media on the fashion world. Taking it from the perspective of designers, journalists, and high street brands. How is data shaping the business? How new social networks such as Pinterest, and Fancy influencing the industry? All these questions and more will be addressed in this fashion-devoted day!

The day will be split in to four sessions focusing on different areas, starting with trends, followed by social media best practice, we'll then be taking a lunchtime break where some of the UK's leading fashion start-ups will be showcasing their wares. After lunch, we'll look at engagement and influence and finally, the social future of fashion.

If that's not enough, there's also a fantastic competition where you could win a trip to LA! More below...

Get involved in the biggest Social Media Week hitting London town. We need the help of energetic passionate bloggers, twitteratis, designers, writers, ushers, and timekeepers to make this week a great success.

Social Media Week will be held from 24^th -28^th of September. Volunteers will be helping out across various venues in London, and will get the chance to mingle with big brands, agencies, and industry experts, in addition to having lots of fun.

Just over three weeks remaining til Chinwag's Careers Day @ Social Media Week London, supported by JobisJob UK - so we thought we'd give you a little taster of who you can expect to meet at the event later this month. With the likes of Nokia, Financial Times, Ve Interactive and more, it'll definitely be an fanastic chance you won't want to miss out on!

The Careers Day is taking place on Friday 28th September on the final day of this September's Social Media Week London. In the main exhibitor hall, you'll be able to meet premier agencies, start-ups and brands, there'll also be a programme of workshops, CV surgeries and Porfolio Review sessions so you can make the most of your day by brushing up on your skills.

So to give you a sneak preview of who can you expect to meet there...

We said there were more to come, and as promised, here they are!

In this second announcement, we have another three SMWLDN Sept '12 Hub to introduce you to, on top of our previous announcement of ExHoSo House, Google Campus, The Hub Westminster, O2 Workshop and Unruly Media - giving us a total of 8 SMWLDN Sept '12 Hubs for the week.

As explained in the last announcement, each SMWLDN Sept '12 Hubs will have a topic area, and events taking place in the Hub will focus and/or relate to that particular Hub's topic area. Each Hub's schedule is being carefully curated, Hub events will highlight and showcase some of the best SMWLDN events taking place this September. Also, with London being a bit of a beast with events taking place all over the city, we hope that this will make SMWLDN easier to navigate, both physically and on the online schedule.

Are you planning an event during Social Media Week London this September (24th - 28th)?  Have you submitted it to the schedule yet? You need to make it quick, the event submission deadline is 21st August, just two weeks away!

Also, the SMWLDN Sept '12 Schedule goes live tonight, with our official London schedule launch tomorrow morning. 

Not to worry, we have all you need to know to submit your event below.

With 180+ events taking place across London, it can sometimes be a little difficult to navigate and get between events. To aid this problem, this September we're introducing SMWLDN Hubs to London, where events topics and some of the best events will be grouped into venues during the week.

We're very excited to introduce five Hubs for this year's SMWLDN Sept '12 at some very cool venues, with more Hubs and their topics to be announced.

With only 8 weeks (or two months, as we prefer to think of it) remaining, Social Media Week London is slowly, but surely, creeping up on us.

We're very excited to announce that we have some incredible sponsors and partners on board for the week, and who better to share the news with than you! In this first announcement, we're very happy to introduce and welcome Vitrue and Unique Digital...

TfL don’t do a lot right in my eyes. I feel overcharged often and daily moan about the lack of signs alerting tourists to stand on the right. But recently they made a social investment that made me smile. Their homepage proudly proclaimed they were on Twitter.

I wasn't that impressed at the time as I’ve been following TfL for a while, but clicked the link anyway. They now have Twitter accounts for every line. Ahead of the Olympic Games this is going to be useful.

University of Westminster and Museum of London are on the hunt for 12 #citizencurators to record life in London during the Games.

As everyone knows, the great moments of the Olympics will be photographed & written about, with opinions of organisors, commentators and celebrities in the media - but what about the experience of the humble London resident?

That's where the #citizencurators come in! #Citizencurators is a research project developed by the University of Westminster for the Museum of London that explores what it is like to live in London during the Olympic fortnight (July 27 – August 12).

The wonderful Social Media Week competition, #InstagramYourCity, where entrants submitted edited photos of this September's 15 Social Media Week cities, has come to an end!

Running from 1st May til 30th June, here in London we've had over 1000 fabulous entries, all of which can be viewed on our two Pinterest boards: