optimization

eMetrics Marketing Optimization Summit

The most comprehensive and forward thinking forum on best practices, tools and techniques to optimise successful marketing programmes. Known for attracting the highest level of experts and knowledge leaders in the industry, the Summit explores the art and science of measurement, optimisation and analytics.

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Date: 27 November 2012
Location: Business Design Centre, UK

Conversion Conference London

The conference is dedicated to anyone wanting to achieve maximum ROI from their online campaigns as this is the place where internationally renowned experts explain how to improve sales and dramatically increase your site’s conversion rates.

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Date: 1 November 2010
Location: Park Plaza Victoria, UK

The Four Pillars of Building Instant Trust Online

Trust by Terry Johnston

Human beings crave trust. Even with total strangers in the “real world” we assign trust based on appearance and body language. But how do you build trust online, without any face-to-face contact?  The following pillars of trust can be employed with great effectiveness.

Appearance

First impressions matter. We try to put our best foot forward on first dates and job interviews. The same should be done online.

  • Professionalism of design – Fonts, colors, and graphical elements must combine into a single visual “look”.
  • Sparseness & neatness – Less is more. Ruthlessly edit everything on the page until it is pared to its essence.
  • Organization & clarity - Too many choices of what to do on the page can be paralyzing, forcing your visitors to spend time trying to figure out what to read first.

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20 September 2010 by Tim Ash

SEM: SEO Request for Proposal (RFP)

Topic: 
technology
search
Publisher: 
e-consultancy.com

If you're considering working with a search engine optimisation (SEO) agency, our Request for Proposal (RFP) template and guidance notes will improve your procurement process. Authored by an expert in the field of natural search, this template will help you construct a comprehensive statement of your company's needs.

This 9-page request for proposal template contains:

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16 June 2008 by Deirdre Molloy

SEM: Search Engine Optimisation (SEO) Business Case

Topic: 
marketing
search
Publisher: 
e-consultancy.com

Need to convince your boss that search engine optimisation is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help - research, tips and information from the experts, with sector case studies to pull it all together. The Business Case for Search Engine Optimisation (SEO) is a 21-page examination of how SEO can work for your company.

We detail the trends, business benefits, costs and resources needed for a successful SEO strategy.

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13 June 2008 by Deirdre Molloy

ME-003: Landing Page Optimization for Subscriptions

Topic: 
design
Publisher: 
MarketingSherpa
You’ll learn proven techniques including:
  • How to prioritize messages and optimize your own landing pages
  • How to develop a motivating value proposition
  • How to reduce friction and motivate page visitors to move forward and take action

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    12 June 2008 by Deirdre Molloy

    ME—004: Landing Page Optimization for Ecommerce

    Topic: 
    design
    ecommerce
    Publisher: 
    MarketingSherpa
    You’ll learn proven techniques including:
  • How to prioritize messages and optimize your own landing pages
  • How to develop a motivating value proposition
  • How to reduce friction and motivate page visitors to move forward and take action

    • // more

    12 June 2008 by Deirdre Molloy