review

This is a guestblog by Beckie Stravers / Social Media Week.

Ollie Lloyd of @gbchefs started off the discussion on the social business of food driving home the basic 3 rules of social strategy. Make it look good, make it worthy of sharing, and start a conversation! With special emphasis on the “looking good” part. Spend money on great design, there is no place for average images in the social medium. However, remember that a good food image (or any image for that matter) is created with love. Not food stylists.

Great British Chefs also emphasised dedicating time and experimenting in trendy or fridge social efforts, but be prepared to fail. GBChefs saw an oppotunity with Google+ to host live cooking demonstrations paired with G+ hangouts. This risk ended up paying off as GBChefs outlines greater follower numbers on G+ than Facebook. Though their Facebook insights are nothing to sneeze at, quoting an average of 400 engagements per post 3-4 times per day.

About this time last year we asked you if you could pick your most significant thing of 2010 what would it be?

We got some great results, from facebook reaching half a billion users to the one and only SXSW and one of my personal favs, the use of the word 'hacktivist' in a Daily Mail headline about WikiLeaks.

2011 has been a year full of ups and down, from the launch of the ipad 2 in March to the very sad loss of the Apple icon Steve Jobs in October. There has been technology failures, the BlackBerry network went down and left millions moving over to the i phone and you can't forget the PlayStation network hack in April.

Google+ took on Facebook and you can now ask your phone if you are going to need to take a umbrella to work thanks to the development of voice control.

As the year draws to a chilly close, we were wondering what your most significant thing of 2010 would be?  Just one!

Your thing could be an event, a moment, a launch or a technical development in the Digital sector that occurred during 2010.