SEO

Learn Search Engine Marketing ( SEM ) in a Day

This Learn Search Engine Marketing ( SEM ) in a Day Course will provide you with the knowledge of SEM, and it's importance within your company's online marketing plan.

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Date: 27 October 2010
Location: 4Ps Marketing HQ, UK

SEO Fundamentals

A solid understanding of Search Engine Optimisation (SEO) is essential if you own, manage, create or buy websites. By avoiding common mistakes and ensuring you follow Google best practice, you will start to discover that gaining traffic from organic listings is not as hard as you thought.

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Date: 19 April 2011
Location: Walmar House, UK

SEO Fundamentals Training

A solid understanding of Search Engine Optimisation (SEO) is essential if you own, manage, create or buy websites. By avoiding common mistakes and ensuring you follow Google best practice, you’ll start to discover that gaining traffic from organic listings isn’t as hard as you thought.

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Date: 14 December 2010
Location: Walmar House, UK

B2B Marketing's 2nd Annual Conference 'A brave new world: Digital marketing in the 21st century'

An intensive one-day conference that explores the digital age exploring which channels to adopt into your strategy? How can you pull out the best marketing tools from the ones which may be a passing fad? And how can you integrate them into your existing plans so you can continue to drive leads and grow sales?

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Date: 11 November 2010
Location: Dexter House, UK

Workshop: Measurability & ROI - Reporting and building on the effectiveness of digital marketing

Justify your marketing spend and gain an indepth understanding on the latest techniques to measure the effectiveness of your digital marketing campaigns.

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Date: 13 October 2010
Location: etc Venues, UK

Webit Expo & Conference 2010

Webit Expo & Conferences is the biggest event for digital business and marketing in Central-Eastern Europe and the 5-th biggest in Europe with over 6000 visitors and more than 80 speakers.

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Date: 27 October 2010
Location: National Palace of Culture, BG

The Learning Social Media By Doing Course

The Learning Social Media By Doing Course is an intensive ‘bring-your-own-laptop’ course in which you receive hands-on training in using the main social networking platforms to grow and market your business or organisation. We share actionable insights that have helped Real Fresh TV generate business using social media since launch in 2006.

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Date: 15 September 2010
Location: One Central Park, UK

Social Media Starter Course

The UK’s longest running ‘social media for beginners’ course, the Social Media Starter Course, launched in 2008, is designed to demystify social media marketing for those unsure and uncomfortable about it! We share actionable insights that have helped Real Fresh TV generate business using social media since launch in 2006.

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Date: 14 September 2010
Location: One Central Park, UK

Social Media Monitoring Training Course

The Social Media Monitoring Training course is designed specifically for business owners and marketing professionals who, now proficient with social media, need to track and measure mentions of brand or brand keywords. We share actionable insights that have helped Real Fresh TV generate business using social media since we launched in 2006.

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Date: 21 September 2010
Location: One Central Park, UK

Introduction to Social Media for Media Professionals

The UK’s longest running ‘social media for beginners’ course, the Social Media Starter Course, launched in 2008, is designed to demystify social media marketing for those unsure and uncomfortable about it! We share actionable insights that have helped Real Fresh TV generate business using social media since launch in 2006.

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Date: 16 September 2010
Location: One Central Park, UK

Google Caffeine Boosts Coffee Sales for SEOs

They've Got an Awful Lot of Coffee in Brazil by Giuseppe Del Monte

There have been some quite big changes in the way search engines work over the past 6-12 months, mainly due to Google rolling out what they’ve nicknamed the Caffeine update.

All this means that SEOs now need a lot more coffee so that they can stay awake all night long wondering how the heck to optimise their clients’ websites. 

So what is this Caffeine? In a nutshell, it is a new web indexing system that means that the crawling and indexing of web pages now happens in parallel (in the past these were two separate things). The impact this has is that the current index (and thus the search results you see) are now far closer to real-time. Gone are the days of waiting for your latest blog post to get indexed; this has probably already happened by the time you’ve boiled the kettle.

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ONLINE BUSINESS ESSENTIALS 3: Effective Search Engine Optimization Strategies

All businesses want to show up first in an organic search on Google and Bing, but how can you achieve this? This workshop will give you an overview of effective techniques and show you how to get ahead of the competition and increase your customer base and revenue.

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Date: 30 September 2010
Location: T8-04 Tower Building, UK

70% of UK Small Businesses in SEO #fail

I can't believe what I'm looking at by Ed Yourdon

Really? Still? A study commissioned by ThomsonLocal.com found that 70% of companies with less than 50 employees were doing little or no search engine optimisation.

Considering the importance of search marketing, particularly for SMEs and the basic optimisation included in practically all ecommerce and content management tools, the results are rather startling: 

  • 47% of all business websites have none or very basic levels of SEO
  • Over 70% of companies with less than 50 employees have none or very basic levels of SEO
  • 74% have no basic website analytics software for tracking site visits
  • 12% of all business websites are not indexed in any search engine
  • 0.6% of business websites are under construction
  • Only 3% of all business websites could be considered to have advanced levels of SEO
  • 82% have no HTML sitemap
  • 75% have no XML sitemap
  • 69% have no Robots.txt file configured
  • 35% do not have unique Page Titles
  • 56% do not have unique Page Descriptions

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International Search Summit

The only event specifically for international marketers - international SEO, PPC and Social Media topics all on the agenda at the International Search Summit London.

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Date: 28 October 2010
Location: British Library, UK

The Small Business Guide to Effective Social Media Marketing

The Small Business Guide to Effective Social Media Marketing, an insight-packed workshop that takes you through the 7 steps for building and maintaining an effective marketing presence on free social media platforms like Twitter, LinkedIn, Facebook and blogs is brought to you via the LEAD programme at the University of Salford.

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Date: 1 July 2010
Location: University of Salford, UK