Workshop: Measurability & ROI - Reporting and building on the effectiveness of digital marketing
Event Info
Description
How you measure the effectiveness of digital marketing has never been such a contentious issue. Companies must scrutinise all spend and, though most FDs believe in the power of marketing, your budget is at risk of being cut.
Attend this workshop and you'll learn how to:
- Analyse and adapt - the latest standards and best practices on techniques to measure and report on ROI across: Online PR, SEO, PPC and marketing automation
- Accurately measure digital marketing's overall effectiveness - discuss the latest industry thinking
- Put a true figure on the value of all digital marketing
- New ideas and solutions - to your own measurement and ROI challenges
Who should attend? Are you responsible for digital marketing activities and need to demonstrate ROI? Whether you're working in-house or within an agency, this workshop is essential for heads of marketing, marketing managers, account managers, account executives, content marketing specialists, SEO & SEM managers, social media specialists and digital marketing specialists.
Programme:
9.00 Registration and refreshments
9.30 Addressing the core issues, setting the scene for the day and interacting with the attendees on individual issues to establish what you want to get out of the day.
Debbie Williams, director, Cyance
10.00 Talk and Chalk. Interactive session with the attendees
Debbie Williams, director, Cyance
11.30: Break
12.00: Bite sized 30 minute sessions with case studies on each of the following marketing mediums:
- Measuring PR & Online Reputation
- Measuring the results of a positive SEO strategy
Sam Dorney, director of pr, IAS
Time for Q&As
13.00: Lunch
14.00: Bite sized 30 minute sessions continue:
- Adwords
- Measuring campaigns through marketing automation
Time for Q&As
15.00: Presentation on sales enablement tools that help measurability and how to use them effectively
15.30: Break
16.00: Interactive workshop: Using marketing automation to track the online customer journey, through to the qualification/scoring of marketing leads, to seamless hand off to sales and ultimate revenue closure
Paul Reader, senior business development manager, Eloqua EMEA
16.45: Summary and conclusions for the day
Debbie Williams, director, Cyance
17:15: Workshop finishes
