Social CRM

Hosted at Hub Westminster on Wednesday, 26 September 2012, the SMW session Social CRM- A Practical Look at What it is and How to Get Started, explored the big questions:

• What it Social CRM? 
• What are the benefits?
• What are the barriers? 
• Is anyone using it? 
• How do I get started?

Sponsored by NixonMcInnes, the social business and digital innovation consultancy group, the session focused on the realities brands face when thinking about social CRM.

Chinwag Live: When Customer Service Goes Social just got really exciting with the announcement of some leading brands joining the panel.

The event, taking place on Wednesday 5th October, will look into the profound impact social media is having on how corporates interact with their existing and prospective customers.

We are very pleased to announce that we'll be joined by Gavin Sathianathan, Strategic Partner Manager at Facebook, Julia Monro, Community Manager at Marks and Spencer, Boris Jacquin, Digital Marketing Manager at Nando's Australia and Guy Stephens, Technology Consultant at Capgemini (UK).

Chinwag Live returns to London on Wed 5 Oct, 2011 with an evening session that explores what happens When Customer Service Goes Social, sponsored by Conversocial.

The impact of social media is having an increasing impact on the way organisations market themselves and interact with their customers. Conversations previously confined to phone or letter are now taking place publicly on Facebook, twitter and other social media channels.

Taking place right in the middle of National Customer Service Week our expert panel will look into the profound impact social media is having on how corporates interact with their existing and prospective customers. 

The past weekend showed that many consumers these days have the expectation that if brands are on Facebook they’re offering customer service 24/7.

Social Media Week London generated so much coverage that it’s taken us a little while to pull together all the information. This review brings together the video, coverage and slides from Social CRM: Building Customer Love, sponsored by Nokia and Nixon McInnes.

Social Media has changed the playing field in CRM, some companies are embracing this change and using it to help develop stronger, more transparent relationships with their customers. 

The event looked at how different companies have used Social Media to develop meaningful relationships and recommendations and how you can take key steps to develop your online reputation.