stats

2012 has been an exceptional year for web video, with Psy's taking the world by storm and Felix Baumgartner's huge leap from space.

With record-breaking numbers of viewers watching content online, video has also played a massive part in the growth of companies globally.

Just take a look at YouTube's statistics to see how mind boggling the 'video revolution' has become, for example: 500 years of YouTube videos are watched every day on Facebook. Crazy!

We've pulled together a few interesting statistics from the past 12 months to sum up how web video has also been impacting on businesses.

The terms “Luxury” and “Exclusivity” are often used, if not interchangeably, then at least with a high degree of overlap. Social networks, on the other hand, are all about openness and sharing. Shouldn’t luxury brands shun social marketing?

The experience of luxury brands like Tiffany & Co and Burberry suggest otherwise: social and mobile marketing have paid enormous dividends for both of those brands, so why the apparent contradiction?

Digesting numbers is a lot easier when they're in pretty picture format, and for a visual download of the latest Twitter stats, this is a handy infographic from the folks at Touch Agency in Lancashire, they've pulled together "over 35 different statistics - it contains everything you need to know about (twitter)"

Maybe it's the over-developed thumbs of the smartphone natives? Maybe the news doesn't have the draw that it used to. Either way, it's games that dominate app purchases in the US according to the latest Neilsen research.

NMA reports that of the 300,000 users surveyed in May, 93% bought mobile games, compared with 76% paid for apps with a news flavour. Surprisingly, bearing in mind thse figures relate to a US audience, the second most popular category of downloads was weather. I thought it was just us Brits who were obsessed.

The statistics reveal the top 10 categories of apps downloaded in the last 30 days are:

Here at Chinwag, we like a tasty infographic and this one is a doozy. Built from data collected around the time of the national census, our friend Simon Sanders from Lansons recently published it on their blog.

That's equivalent to the UK's entire working population (~29.3m in 2009 - is this rising/falling - discuss) using social media with a few more people to spare.

They're pretty much ubiquitous already, but do you remember way back when, to April, when Facebook Like buttons were launched? When Zuck hit London in June, the company announced 350,000 sites were using the buttons, with over 1bn impressions served daily.

So the volumes are enormous, but what's the impact for publishers? Facebook's Director of Media Partnerships Justin Osofsky recently released a presentation that shared some juicy tidbits from major publishers (see below for full presentation).