winston & strawn

We didn't take much persuading by the folks who'd been on the Digital Missions that a gathering might be in order to mark the end of the Summer. 

We've hooked up with the Digital Mission alumni and Bootlaw regulars to gather, mingle, chat and sup a cold beverage. Let's face it, we don't need much of an excuse and it's a great opportunity to meet interesting people doing interesting things.

Tickets cost £15 (+VAT and booking fee), but there's still a few tickets available at the discounted rate (use code: 'dm' to get a 3rd off), but they're being snapped up quickly. At the time of writing there's already 100 people on the list, so make sure you grab your ticket soon.

The first day of the Digital Mission to SXSWi 2010 day starts with the masterclass, an opportunity for the companies to wrap their heads around doing business in the USA, the legal issues, the cultural approach, the business landscape and insight into SXSW.

Techfluff's Hermione Way stopped by to film some of the attendees and Leah Mayo from UK Trade & Investment's office in Houston.

Preparations for the impending mission to South by South West interactive (SXSWi) are in their final stages. Chinwag Towers is littered with all manner of goodies ready for the trip to Austin.

Hermione Way and her crew at Techfluff.tv, with a helping hand from the folks at Viadeo, have put together a trailer for the Digital Mission to SXSWi, giving a flavour of the companies attending, and capturing the pace of what awaits them...with a dollop of tongue-in-cheek for good measure.

Check out 'Mission Possible'...

Top UK Firms Selected for Prestigious US Digital Mission

PRESS RELEASE: London, UK, Thursday 21st January 2010

Forty of the UK's leading digital SMEs have been selected for the second annual Digital Mission to South by South West interactive (SXSWi), one of the world's leading conferences for interactive media taking place in Austin, Texas from 11-17th March 2010. Established in 1994, the conference provides an opportunity for the Digital Mission companies to attend hundreds of conference sessions and networking events.

The successful companies were chosen from over 120 submissions by an advisory board of industry experts drawn from the UK community including: VC's, export specialists, legal experts, journalist and industry pundits, to take part in the Digital Mission to SXSWi.

The companies selected for the Digital Mission to SXSWi '10 are:

• Amberlight
• Audioboo
• Blueleaf Digital
• Brainient
• Codegent
• Codility
• Cube Interactive
• Face Group
• FreshNetworks
• GigLocator
• Howard Baines
• Illumina Digital
• KMP Digitata
• Likecube
• Little World Gifts
• Littleloud
• Mendeley
• Mobilized
• MOFILM
• Moonfruit
• MusicMetric
• Nsyght  
• oneDrum
• Orange Bus
• PageDo
• Pixeco
• Plug-in Media
• Qhub
• Rummble
• Silence Media
• Skimlinks
• Slicethepie
• Smidgn
• SubHub
• TweetJobs
• UberVu
• Vibio
• Videojuicer
• Wolfstar
• WorldTV

Detailed information and contact details for each company is available from the official Digital Mission website: http://www.digital-mission.org/sxsw10-companies

For the debt-riddled graduates flooding the jobs market, an internship is an essential bridge to full-time work and enthusiastic young, relatively cheap, talent has its own rewards for employers. But stay on the right side of the law.

Employment law can be a tricky business and the fallacy that an internship equals free labour could potentially land a company in hot water.

There are a few basic legal rules worth bearing in mind should you wish to offer an internship.

Danvers Baillieu, technology lawyer at Winston & Strawn LLP and Bootlaw founder addressed this very issue at a Bootlaw meetup evening earlier this year:

"The shades of grey apply particularly in relation to the requirements of the National Minimum Wage Act 1998 (NMWA 1998)"

Under the National Minimum Wage Act (NMWA 1998), anyone who is a worker, that is a person who is employed by you and no one else, must be paid, the minimum wage and according to the act a worker is defined as:

“an individual who has entered into or works under (or, where the employment has ceased, worked under)" is an employee and must be paid accordingly.

Exemption from the rule are builders, accountants or other types of contractors. The minimum wage for over 22 year olds is £5.73/hour (£229.20/week based on 40hrs) and £4.77/hour (£190.80/wk) for 18-22 year olds.

The Digital Mission companies have arrived in New York and are well into the first day's activities, which kicked off with the Master Class session at Winston & Strawn's offices.

It's amazing to think that a year has passed since the previous Digital Mission to New York, but the view across New York from the Met Life Building brought the memories back. New York is a unique city, with a very distinctive vibe and culture. Doing business here is both challenging and exhilarating.

The panels were a pleasant mix of new and familiar faces, kicking off with the basics of setting up in the US, including dealing with general legal issues, employment law, Intellectual property and tax. You might be a UK business, but US courts can claim jurisdiction over you. The US legal systems operates at a state level, which raises the spectre of 50 different courts reaching their long-arms out to you.

A revision of EU privacy law could have a devastating effect on online advertising.

Under the new rules publishers must gain users' consent before placing cookies on their machines. Online ad practises like behavioural targeting, retargeting and audience segmentation will all be effected.

The change will see national governments having to:

"ensure that the storing of information, or the gaining of access to information already stored, in the terminal equipment of a subscriber or user is only allowed on condition that the subscriber or user concerned has given his/her consent, having been provided with clear and comprehensive information."

The EU are objecting to online advertisers collecting data without the users' knowledge. Common practice is to make users aware of cookie use through privacy policies posted in their small print. With ever-improving behavioural and semantic targeting relying on cookies, the EU's threats to step in if the industry doesn't regulate itself will raise concerns at publishers in an already-difficult advertising market. The gloves, it appears, are most definitely off.

The benefits of having an intern are numerous. It’s not just cheap labour and someone to make the tea.

Many organisations are reaping the rewards that come with an internship and a skilled graduate.

It was a case of unknown territory when Chinwag took on Gregory, our first tech intern. It took time and effort to get him started, but the investment paid off and the work he did was invaluable.

So, in the sprit of this, we’ve created a series of blog posts, from an employer's perspective, that aim to cover everything you need to know about offering an internship.

It's official, the final date on the Digital Mission UK Tour is completely full, sorry.

It promises to be an interesting evening, with a run-down of last year's Digital Mission trips to the US, experiences from previous mission attendees, info and insight from UK Trade & Investment. Not forgetting a word or two from the Sun Startup Essentials colourful-shirted, Stewart Townsend, one of the legendary Bootlaw-duo, Barry Vitou from Winston & Strawn, who are generously supporting this year's Digital Missions.