word of mouth

Behind every successful brand is a successful brand strategy. Developing a successful strategy in turn relies on understanding what consumers really think and say about the brand. Word of Mouth Metrics will bring you up to speed on the cutting edge measurement techniques for measuring how word-of-mouth is shaping consumer perception of your brand.

Social media has long been making its mark on the communications plans of UK marketers, as an engaging, innovative and highly interactive online discipline.

A one day course for business owners. This course explores strategies for using Social Media to extend and enhance your web presence and build your online reputation.

A one-day course designed to give delegates a thorough grounding in the latest web trends for talking about your brand, business or organisation, as well as your own professional profile. Social Media is the next generation of communications, going beyond the traditional media to personal communications with individuals, fostering genuine relationships, creating your own messages and creating value through sharing useful and interesting information.