IAB: Engage for Social Media

Event Info

Description

Social media has long been making its mark on the communications plans of UK marketers, as an engaging, innovative and highly interactive online discipline.

Who would have thought, back in the olden days of broadcast advertising, that we would be able to establish a one-to-one dialogue with consumers, invite instant feedback and even get them directly involved in brand promotion?

This is a broad, diverse and ever-expanding space, and part of our role at the IAB is to show you how to do it, what works, what doesn't, and what are those tools that will achieve longevity, becoming a mainstay of modern marketing? From quirky widgets to useful applications, online communities and online PR to inspirational display campaigns and the use of mobile technology, this event has it all.

We'll show you how to leverage the opportunities, talk to consumers in the right way and really justify those budgets, with the latest case studies, brand new research and the best social media speakers the industry boasts.

• socialmedia
• events

• word of mouth

Organiser