business & innovation

MiniBar: Drupal 101 workshops

Our popular Drupal workshops are returning for a triumphant second round in October. The course is aimed at: people who want to become Drupal developers, graphic designers who want to start building websites, and developers who use frameworks such WordPress.

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Date: 5 October 2010
Location: Young Foundation, UK

Cross-Platform: Generating New Projects & Markets

One-day workshop covering the business-side of planning, creating and pitching multiplatform content. Great for crossover projects between tv, web, mobile and app. Practical session, great insider insights, case studies, hands-on pitch at end with advice. Eligible for up to 80 per cent saving through Skillset Multiplatform bursary.

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Date: 14 October 2010
Location: Indie Training Fund at Lux, UK

Bootlaw: October 2010 - Using and abusing trademarks online

On 6th October 2010 we are delighted to welcome back Ian Silcock, an IP barrister at Hardwicke Chambers, to discuss the latest developments in the use (and abuse) of trademarks on the internet.

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Date: 6 October 2010
Location: Winston & Strawn, UK

YouTube Research: How Online Video Works

YouTube has commissioned significant pieces of research looking at how online video works - across the whole web.

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Date: 28 September 2010
Location: London Business School, UK

Win Chelsea vs Fulham Football Tickets from Social Gaming Summit London 2010

Making Google Search A Social Game by Cambodia4kids.org Beth Kanter

Two new conferences arrive in London in November with the world of online gaming firmly in their sights. The Social Gaming Summit and Virtual Goods Summit take place on consecutive days at Chelsea Football Club in West London.

To set the scene with a little real-life game, we've got together with organisers Rising Media to run a competition to win two tickets to the Chelsea vs Fulham home game on Tue, 9th November.

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Virtual Goods Summit 2010

The Virtual Goods Summit focuses on the emerging market opportunity for virtual goods and economies. Once restricted to the world of online gaming, virtual goods and currencies are beginning to influence the development of social networks, community sites, and many other new and exciting markets.

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Date: 12 November 2010
Location: Chelsea Football Club, UK

Social Gaming Summit London 2010

The Social Gaming Summit is designed to provide insights into some of the emerging areas of social gaming as well as some of the fundamental concepts that are key to understanding social games and how they work. We'll cover everything from why social games work to what it takes to successfully develop and deploy a social game.

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Date: 11 November 2010
Location: Chelsea Football Club, UK

Conversion Conference London

The conference is dedicated to anyone wanting to achieve maximum ROI from their online campaigns as this is the place where internationally renowned experts explain how to improve sales and dramatically increase your site’s conversion rates.

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Date: 1 November 2010
Location: Park Plaza Victoria, UK

The Four Pillars of Building Instant Trust Online

Trust by Terry Johnston

Human beings crave trust. Even with total strangers in the “real world” we assign trust based on appearance and body language. But how do you build trust online, without any face-to-face contact?  The following pillars of trust can be employed with great effectiveness.

Appearance

First impressions matter. We try to put our best foot forward on first dates and job interviews. The same should be done online.

  • Professionalism of design – Fonts, colors, and graphical elements must combine into a single visual “look”.
  • Sparseness & neatness – Less is more. Ruthlessly edit everything on the page until it is pared to its essence.
  • Organization & clarity - Too many choices of what to do on the page can be paralyzing, forcing your visitors to spend time trying to figure out what to read first.

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Meet The Communities: networking event for agencies & online communities

Meet The Communties is a free event on Friday 1 October at the Department of Energy & Climate Change in London, to help bring some of the managers of big online communities including Netmums, The Student Room, BusinessZone and more together with agencies and public sector clients.

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Date: 1 October 2010
Location: Dept of Energy & Climate Change, UK

Marketing Movies Online

Market your Film Online! Marketing Movies Online is a major new event for UK independent film companies, providing participants with the insights, knowledge, networks and support to become better users and buyers of digital marketing.

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Date: 29 September 2010
Location: Nesta, UK

Digital Mission to NYC 2010 (1-5 November) Announced

Digital Mission to NYC 2010

Together with the London and New York teams at UK Trade & Investment (UKTI) we're delighted to announce the third Digital Mission to New York taking place 1st-5th November 2010. The trip is time to coincide with the Big Apple's largest digital marketing conference, ad:tech New York.

Alongside a hectic programme of events including an official British Consulate reception, there's a masterclass, networking events, company tours plus stand space at ad:tech along with access to the keynote sessions.

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Workshop: Effective online lead generation

Attend this full day workshop and gain an in-depth understanding into the latest best practice advice and case studies on online lead generation.

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Date: 1 December 2010
Location: etc Venues, UK

B2B Marketing's 2nd Annual Conference 'A brave new world: Digital marketing in the 21st century'

An intensive one-day conference that explores the digital age exploring which channels to adopt into your strategy? How can you pull out the best marketing tools from the ones which may be a passing fad? And how can you integrate them into your existing plans so you can continue to drive leads and grow sales?

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Date: 11 November 2010
Location: Dexter House, UK