It might be called 'Glastonbury for Geeks', but despite the laid-back demeanour, South by South West (SXSWi), there's plenty of business going taking place.
SXSWi is famous as a launch-pad for Twitter and laterly foursquare, and with so many tech types crammed into Austin for a week, provides the perfect cauldron of opportunity for spreading the word.
The UK firms taking part in the Digital Mission are seizing this opportunity with both hands (imagine a mobile phone in one hand, a mouse in the other). Here's a summary of the shiny new launches that will be unleashed from from Brainient, Codegent, Codility, Littleloud, Little World Gifts, oneDrum, PageDo, Skimlinks, Smidgn and Tweetjobs: