business & innovation

Identifying and Leveraging your B2B Influencers in a Web 2.0 world

Discover: • why you should engage with market influencers • where they can be found • practical ways to enhance existing influencer relationships • the key influencer marketing tools and their application • how to improve your lead generation and retention rates

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Date: 22 October 2009
Location: Crowne Plaza Hotel, UK

South West Media Forum

You are invited to the South West Media Forum. Join the debate on the changing landscape of the industry and get together with the region’s experts to explore opportunities for new creative partnerships and collective enterprise.

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Date: 19 October 2009
Location: Foot Anstey Office, UK

Thinking Digital

Thinking Digital is an annual conference where the world's greatest thinkers and innovators gather to inspire, to entertain, and to discuss the latest ideas and technologies from across the globe.

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Date: 25 May 2010
Location: The Sage Gateshead, UK

Search is Dead, Long Live Search Pics & Podcast Available Now

Chinwag Live: Search is Dead Long LIve SeachHello again to those of you who went along to Chinwag Live: Search is Dead, Long Live Search event last Tuesday. If you were otherwise occupied, don't worry. You won't be missing out on the night's eureka moments; our podcast from the evening is now available online.

It may never actually die but there's no doubt that search is certainly changing. Twitter has changed search, mobiles have changed search, our terms and how our findings are communicated to us, the early incarnations of which we're seeing in the iPhone with location-based tools, have changed search too.

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Ralph Lauren Threatens Photoshop Critics

Flickr catwalk imageYou can never be too thin or too rich, right?

I totally agree with the second half of the statement you can never be too rich, there's no such thing. Too thin? Yip. You can definitely be too thin.

Not so for Ralph Lauren. They recently found themselves in a spot of hot water over some dodgily photoshopped images. They should have known something wasn't right when their model had a head bigger than her pelvis and a neck the size of a tooth pic. It was published anyway.

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Online Ad Spend Overtakes Television

monopoly-e-commerce by danielbroche - http://www.flickr.com/photos/danielbroche/2258988806/Figures released from the Internet Advertising Bureau’s (IAB) bi-annual online advertising expenditure study, carried out in partnership with Pricewaterhouse Coopers (PwC) and the World Advertising Research Centre (WARC), makes for enlightening reading.

For the first time in the UK the internet has surpassed TV to become the single biggest advertising medium in the country.

Online adversiting spend overtook TV to become the UK's biggest advertising medium in the first half of 2009. It grew 4.6%, to £1.75 bn in H1, giving it a record market share of 23.5%.

Even as advertising experienced a 16.6% decline overall, online's ability to engage audiences, its measurability and a sturdy ROI is keeping the sector above water, where TV and other mediums have floundered and sunk.

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Mobile May Fund Twitter

Twitter. 08 July. by Gustav H - http://www.flickr.com/photos/hejgustav/2649514630/A Twitter investor has hinted at charging for mobile as the future of Twitter.

Joi Ito, an investor in microblogging site Twitter, has hinted that he sees the future of the site's profitability in charging for mobile use.

This has been added to by co-founder Biz Stone's announcement that Twitter will not start using ads this year and that immediate goals were to improve the search function and create a paid-for commercial account.

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Girl Geek Dinner {Leeds}

Join us for the fifth edition of the Leeds Girl Geek Dinners. We have an amazing evening planned, including two keynote speakers, screening of a documentary and the launch of two exciting projects!

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Date: 21 October 2009
Location: The Loft, UK

Liverpool Software City International

Liverpool Software City International is designed to showcase the region’s dynamic technology sector. Now in its 3rd year, it attracts an international audience and is a unique opportunity for businesses and investors to make connections and explore ideas. Apply to pitch to Software City’s panel of entrepreneurs and investors.

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Date: 5 November 2009
Location: Liverpool Arena and Convention Centre, UK

Northern Startup 2.0: Tech Entrepreneur Series - Commercialisation - Users to Customers

How do you commercialize your product and achieve a competitive advantage?

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Date: 8 October 2009
Location: eOffice Manchester, UK

The Next Women: Darwinian Business: Survival of the Fittest (Entrepreneur)

We teamed up with Julie Meyer and her new ACE Fund, the female business Angels of Addidi, the angel investors from Angels Den, and other investors and industry experts for a Pitching session for Pitching entrepreneurs. Also, successful female business founders will deliver a keynote and there will be great networking.

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Date: 7 October 2009
Location: Sun Microsystems London Office, UK

Launch48 Weekend - 48 hours to launch a web app

Learn how to build a web app fast and effectively in a weekend fuelled by adrenaline, coding, business planning and anything else you need to do when starting your own project. One of the companies started at the first Launch48 went to Seedcamp Week. First 20 companies to use code L48M-5641-CW get 50% off both the conference and the weekend. Hurry!

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Date: 16 October 2009
Location: PayPal HQ, UK

Launch48 Conference

Learn how to build a web app fast and effectively. Kick start the weekend main event to rip all the benefits from this amazing initiative. One of the companies started at the first Launch48 went to Seedcamp Week only a few months after. First 20 companies to use code L48M-5641-CW get 50% off both the conference and the weekend. Hurry!

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Date: 16 October 2009
Location: PayPal HQ, UK

Profiting from data in B2B marketing

This course will help you to identify your best prospects through intelligent data analysis and sourcing. This will enable you to maximise your return on data investment, increase the impact of your data and become the expert for successful data acquisition and application in B2B marketing.

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Date: 3 November 2009
Location: DMA House, UK

A Creative Budget

Implications of the Budget for individuals and companies in the creative sector

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Date: 27 October 2009
Location: DMA House, UK