Profiting from data in B2B marketing
Event Info
Tue 3 Nov, 2009 from 9:00am - 5:00pm
DMA House
70 Margaret Street
London, W1W 8SS, UK (Map)
Cost: DMA members: standard £225.00 (+VAT); charities £191.25 (+VAT) Non members: standard £295.00 (+VAT); charities £250.75 (+VAT)
Description
This B2B data event will help you gain the best success out of your data.
This course will help you to identify your best prospects through intelligent data analysis and sourcing. This will enable you to maximise your return on data investment, increase the impact of your data and become the expert for successful data acquisition and application in B2B marketing.
The B2B space is no less a complex and dynamic environment than the B2C space. Indeed, many would argue that it is more so:
- There is the additional diversity of a huge range of products and services being traded that have no counterpart in the consumer world;
- There are often political and institutional dynamics involved in business decision-making;
- Many contacts are often involved, in a wide variety of roles;
- Those contacts are still human beings but may react differently and unpredictably in a business environment;
- There are fewer socio-demographic or geodemographic tools available to the B2B marketer.
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