Local Social Summit: “Connecting with Consumers where Local meets Social”

Event Info

Tue 3 Nov, 2009 from 9:30am - 5:00pm
Institute of Contemporary Arts
London SW1Y 5AH, SW1Y 5AH, UK (Map)
Cost: £199.00


Local Social is the first and only summit for leading media owners (directories, news, TV, radio and social networking), retailers and advertisers who are driving digital innovation in the local and social media space across Europe. We think this "local content meets social media" is an important area, and one that is under-explored. The conference will look to open up debate across multiple industry sectors. With a focus on what works and what trends are emerging as local and social media continue to change how consumers engage with brands, content and each other.

  • Date: Tuesday, 3rd of November 2009 – 9.30-17.00
  • Venue: Institute of Contemporary Arts, London SW1Y 5AH
  • Format: Keynotes, Interactive Panels and Networking Sessions
  • Who: This event is being produced Local Social Lab (curated by Dylan Fuller & Simon Baptist) and the Profero Connect Team
  • Contact: infoatlocalsocialsummit [dot] com
  • Event site: http://www.localsocialsummit.com/

- Summary of Schedule -

  • 8:30 – 9:30 | Morning Networking
  • 9:30 – 12:30 | Keynote & Morning Panels
  • 12:30 – 1:30 | LUNCH
  • 1:30 – 5:00 | Afternoon Keynote & Sessions
  • 5:00 – 7:00 | Networking Reception & Drinks

- Agenda at a Glance -


  • “The Opportunity of Social Media”
  • “Making sense of the networked audience: The case of Facebook"


  • "Decoding Generation Y – Who really has digital friends?"


  1. Social Media Marketing – The Rules are Changing
  2. Mobile – The Future of Apps is Bright
  3. Local Gets Social – The Impact of User Generated Content & the Promise of Real-Time Search
  4. Local Content & Monetisation – The View from Europ

Lab: What does the Perfect Local Media Company Look Like in 5 Years Time?

Speakers at the Local Social Summit will include:

  • Andrew Burke, CEO Amino Technologies
  • Dr Bernie Hogan, Research Fellow at the Oxford Internet Institute
  • Greg Sterling, Internet/Mobile Analyst
  • Seb Provencher, Co-Founder Praized Media
  • Jonathan Ewert, Co-Founder Skepsis Group
  • Sokratis Papafloratos, CEO TrustedPlaces
  • Dave Ingram, CEO Brownbook
  • James Brown, CTO Cloudmade
  • Paul McCrudden, of the #6weeks project fame
  • Simon Greenman, MD - Online, European Directories
  • David Pearce, Head of Mobile Services Yell.com
  • James Thornett, Development Manager Location Services, Mapping, BBC Local
  • Mike Weston, VP International wunderLOOP/Blogger Sandlines.net
  • Ben Barney, Co-Founder Akesios


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