events

Last week I attended the Chinwag and Our Social Times conference on Facebook Marketing which was excellent. The topic I found most interesting was Facebook’s EdgeRank, but when asked how many of us know about the algorithm, I was surprised by the lack of hands that showed.

It’s actually quite a simple concept and one all Facebook Marketeers should be aware of. The following Q&A explains all you really need to know about Facebook’s EdgeRank and how to manipulate it to boost your Facebook marketing activity.

Last Wednesday Chinwag and Our Social Times held the long awaited Facebook Marketing Conference. The day was packed full with speakers, case studies, stats and quotes, our favourite still being from Tom from We Are Social, asking "are you a dipper or a smotherer" (in reference to Heinz ketchup that is).

The day was a huge success with over 120 people through the door, 22 speakers and a twitter hashtag that not only trended during the day but reached over 76,818 people (baring in mind we ended up with two hashtags being used #fbmk12 and #fbkm12)!

For those of you that could not attend the conference, we've done a recap of the event highlights with links to some of the presentations. It'll almost be as if you were there... just without the free chocolate (thanks again Cadburys Dairy Milk).

To kick start Social Media Week London September 2012 in the most inclusive, collaborative and 'social' way possible, we're sending out an open invite to join us for a Brainstorming Session on Thursday 26th July 2012.

SMWLDN Sept 2012 Brainstorm Session

The aim of the evening is to generate ideas and hopefully help create some inspiration for your SMW involvement. We'll be discussing themes, hubs, topics and events - so get your thinking caps on and come and join in the madness! Make sure you RSVP so we can ensure there are enough chairs for bums & nibblies.

It was bound to happen at some point...the Online Internet Cat video craze is moving Offline with the launch of the world's first Internet Cat Video Film Festival.

Internet cat vidoes have entertained and amused us for a while now. Traditionally spread virally via email or social networks, most viewers watch the short video clips of feline tomfoolery alone...until now.

Walker Open Field have annouced that on 30th August, they'll be holding the first Internet Cat Video Film Festival, for free, projecting the best clips for everyone to openly LOL and 'awwww' together.

Celebrating this move (and being the resident Chinwag cat-lady), there's some of our favourite cat-clips below:

University of Westminster and Museum of London are on the hunt for 12 #citizencurators to record life in London during the Games.

As everyone knows, the great moments of the Olympics will be photographed & written about, with opinions of organisors, commentators and celebrities in the media - but what about the experience of the humble London resident?

That's where the #citizencurators come in! #Citizencurators is a research project developed by the University of Westminster for the Museum of London that explores what it is like to live in London during the Olympic fortnight (July 27 – August 12).

The Facebook Marketing Conference (Weds 18th Jul) is only a week away and to give you a sneak peek into some of the insight that'll be shared, we've managed to grab a few minutes with some of the speakers.

Up first is Nils Mork-Ulnes, Head of Analytics at Beyond.