marketing

marketing

#KittenCamp – D&AD New Blood Special!

#KittenCamp is an event for web-loving, ad industry folk to watch memes, listen to awesome guest speakers and drink (FREE) beer. On July 3rd, #KittenCamp will be teaming up with D&AD for a special evening as part of ‘New Blood 2013′, celebrating this year’s best new graduates.

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Date: 3 July 2013
Location: CAFÉ 1001, UK

Mobile Inspiration Day

Hear how mobile is changing consumer behaviour, key insights into mobile phone usage and learn about the latest advances in mobile.

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Date: 8 July 2013
Location: Microsoft, UK

Local Social Summit

The intersection of Local, Social and Mobile

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Date: 19 November 2013
Location: Etc Venues, UK

Admonster Screens

Unites the digital media leaders responsible for building the revenue engines of the multi-screen web. Smartphones, tablets and connected TVs – has radically altered the consumer media consumption model.

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Date: 22 November 2013
Location: Etc Venues, UK

Social Gambling & Gaming Summit

Conference : intersection of casino-style social games, mobile gaming, virtual goods, and the bridge between mainstream social gambling and gaming.

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Date: 21 November 2013
Location: Etc Venues, UK

UXPA UK Careers Event 2013

The event will include the following tracks; -Speed dating followed by a traditional open house careers fair - for those actively looking for a job; -Q&A panel :- for practitioners keen on improving their interviewing skills; and -UX booths :- for both junior and senior practitioners who would benefit from professional development.

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Date: 27 June 2013
Location: Thomson Reuters, UK

Not All Fans Are Equal

4.7%

Think all your Facebook fans are equal? Richard Jones, the CEO of EngageSciences doesn't... 

Back in 2009, when EngageSciences was founded, we saw that the first generation of social media management systems weren’t really platforms for marketers. Let’s be clear, there is a difference between tools that are aimed at managing the conversation on social channels and a platform designed to configure and run social marketing campaigns.

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eMetrics Summit

eMetrics Summit: the most comprehensive and forward thinking digital analytics forum. Best practices, Tools and Techniques to optimize successful digital marketing programs

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Date: 23 October 2013
Location: Etc Venues, UK

Is the press release dead? Join us for Breakfast, PR & Media at the Press Association (London) on 26th June

Join us for breakfast on "Is the press release dead?" at the Press Association (London) on 26 June. Topic: the state of the press release and everything in between from multimedia news releases to social media. Speakers include: Teilo Colley & Jim Grice-PA, Anna Averkiou, Louise Stewart-Muir-Say. Moderator: Simon Quarendon-Keene Communications

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Date: 26 June 2013
Location: Press Association, UK

Too Much Information! Marketeers Drowning In Analytics Data

Drowning

Analytics is booming.

That’s $16.52bn booming, if you believe the predictions.

But as marketeers sign-up to more and more tools to track the behaviour of visitors to websites, they’re increasingly overwhelmed by the data coming back.

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Keep taking the tablets

Spend an evening at the British Library networking and sipping cosmic cocktails and canapés with Thomas Jeffs, Chief Technology, of Lucidica as he predicts future technology trends.

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Date: 3 July 2013
Location: British Library Business & IP Centre, UK

Predictive Analytics World - London 2013

The leading vendor-neutral analytics conference, is holding its fourth annual conference this October 23-24 in London, . PAW focuses onexamples of deployed predictive analytics. Learn precisely how top practitioners in a variety of organizations and industries deploy predictive analytics, and experience the impact it delivers.

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Date: 23 October 2013
Location: Etc Venues, UK

Conversion Conference London 2013

The conference is dedicated to anyone wanting to achieve maximum ROI from their online campaigns as this is the place where internationally renowned experts explain how to improve sales and dramatically increase your site’s conversion rates.

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Date: 23 October 2013
Location: Etc Venues, UK

Forget-Me-Not: Can A Computer Remember For You?

chinwag psych 9th may header

Forget-Me-Not: Can A Computer Remember For You?
We spent a morning at NESTA debating and demonstrating the relationship between people and digital memory, with an expert panel:
Sebastian Groes (Lecturer and Memory Network Researcher) 
Holly Pester (Sound Poet) 
Jon Silas (Lecturer in Psychology at the University of Roehampton) 
Elad Ben Elul (The Album People) 
Michela Magas (Scientific Director, MIReS: the future of music tech)
It began with an experiment on how we access and store data. The room was divided into two groups and each were presented with a series of words to process and then remember. A simple task... or so we thought! Turns out one group were actually being tested on their capacity to forget. Presented with the first set of words and asked to then forget that they saw them. Results showed that when told to forget we actually tend to remember better. Who knew?! 
The panel then went on to discuss the roles of memory in music, poetry and psychology.
Human memory's incompleteness is its greatest strength. We filter, connect and prioritise information. We do not store it like a hard drive does. The way we do this varies from person to person: abilities at the extreme ends of the spectrum can be debilitating or brilliant (or both). 
Cognitive services such as mapping and memory aids can fill in some of the gaps. But how will these change our sense of self and how we learn? What could they do for impaired or ageing brains?  
Knowledge has always been distributed between brains, tools and infrastructure. London taxi drivers' memory centres measurably swell as they learn the city's layout, but those of New York cab drivers and minicab drivers with Sat Navs don't. 
Technology is changing our memory. Whilst relying on prosthetic memories expands the amount that we can know it also leaves us vulnerable - data we can't find is lost from history, data we cannot control might be changed: false memories may be implanted or product placement slipped in. Will our shared photographs become permanent, public evidence and surveillance culture spread? Who owns this information? Do we have the right to be forgotten?
Will we look through Google Glass at our grandchildren's faces surrounded by status updates, health information, highlights of their school reports, prompts for caring questions and algorithmically-chosen presents? 
How far will this go? 
The event was one of a series leading up to Nesta's FutureFest, a weekend of events challenging us to imagine and shape the years ahead. We asked participants to answer the following question: How would you live your life differently if all your experiences were digitally stored, searchable and retrievable?

We spent a morning at NESTA debating and demonstrating the relationship between people and digital memory, with an expert panel:

Sebastian Groes (Lecturer and Memory Network Researcher)
Holly Pester (Sound Poet)
Jon Silas (Lecturer in Psychology at the University of Roehampton)
Elad Ben Elul (The Album People)
Michela Magas (Scientific Director, MIReS: the future of music tech)

It began with an experiment on how we access and store data. The room was divided into two groups and each were presented with a series of words to process and then remember.

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60+ Social Tools You Can't Live Without...

Tools

Let's get to 100.

Is there one thing you can't live without? We want to know about it! No we don't mean chocolate, we mean social tools.

If you didn't know we are compiling a list of all the social tools the world and the web have to offer, we started it, people are adding to it and it is coming along beautifully.

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