Too Much Information! Marketeers Drowning In Analytics Data

Analytics is booming.

That’s $16.52bn booming, if you believe the predictions.

But as marketeers sign-up to more and more tools to track the behaviour of visitors to websites, they’re increasingly overwhelmed by the data coming back.

While data is hugely useful in identifying online trends, without the right tools it is very difficult to determine what the next step is, and how brands should respond to visitor behaviour.

A surprisingly high number of website owners have no KPIs attached to improving performance, meaning there is no goal to work towards or no benchmark from which to gauge improvement.

We’d encourage brands to look to a single solution for analytics, asset maximisation and lead identification, to simplify the mindfield of information currently bombarding busy marketing teams.

Photo (cc) Homies in Heaven.